Breathtaker All-Suite Hotel logo and corporate identity

The concept for this corporate identity was based on the symbols for the four elements that alchemists believed all matter was composed of:
fire, water, earth and air; the alchemists believed that these four elements combined to make up quinta essentia, the fifth element and the main element of the logo.


Client: Kinmac Consortium

Date created: February, 2001    Colours: Logo Black and gold  Corporate ID: 4-colour process