Where we came from...
Artifishal Studios was formed in 1985, when Tim Lindsey and Stephen O’Connor began illustrating books and designing labels for the wine industry. By early 1986, Toby Hines had joined them and the business expanded into all areas of graphic design.
In 1987, Artifishal became an Australian Apple Macintosh pioneer by adopting the Apple Macintosh as its principle design and layout tool, producing the art and culture magazine Xpress on the Mac. Since that time, Artifishal has kept up with the latest technology, producing logos, corporate identities, brochures, books, catalogues and websites.
Our philosophy...
We believe that the client’s input is vital to a successful outcome and that innovation does not mean arrogance. Communicating with the client both at the concept stage and throughout the various stages of production is the key ingredient to success, and the main reason we have such a loyal client base.
Artifishal Studios is committed to being carbon-neutral and has undertaken a carbon-offset program though Greenfleet. We actively encourage our clients and suppliers to be aware of the issues surrounding environmentally appropriate, socially beneficial and economically viable management of the world’s forests.
Our clients...
Our client base is extremely varied and have included National Australia Bank, Intrepid Travel, STA Travel, G Adventures, Council to Homeless Persons, Australian Society for Medical Research, Brunnings Garden Products, Destination Melbourne, Destination Phillip Island, Grampians Tourism, North East Victorian Tourism, The National Science Centre in Malaysia, The Femina Publishing Group in Indonesia, ARC Centre of Excellence in Biotechnology and Development, Australian Children’s Television Foundation and CARE Australia.
Artifishal Studios has also worked for both State and Commonwealth government departments, including The Australian Communications Authority, The Department of Community Services and Health, Community Services Victoria, and The Department of Education and Training as well as various local government authorities.
What we do...
Artifishal Studios’ success is based on the fact that we deliver top quality work, at reasonable cost, on time. Our graphic design service is complete. We specialise in the design of packaging, books, brochures, newsletters, e-newsletters, copy writing, corporate identity, special-event promotions, pull-up banners, point-of-sale displays, illustration and cartooning.
Printing (both large and small runs) is a specialty and we are experts at matching the right print job with the right press, wherever is it. We specialise in offshore printing, often saving our clients up to 40% on their printing costs, but never sacrificing quality. Whether it’s web-offset, sheet-fed, digital or large format, we are the print and production management experts.
Our staff...
Toby Hines — As Artifishal’s Managing Director, Toby has extensive experience in the production management area, guiding complex projects through concept, design and production stages. Toby’s contacts in the world of print means that he can get the job completed in the shortest possible time at the best possible price.
Stephen O’Connor — Art Director Stephen O’Connor has an eye for detail and looks outside the square coming up with innovative ideas to suit each individual project. Stephen’s skills are matched by an originality in his work that has inspired great client loyalty over the years.
Robyn Heald — Artifishal’s Studio Manager, Robyn has extensive experience in the graphics industry making her an integral part of the business. Her skills as both a designer and in administration means that your job will be efficiently handled throughout the process.
Tim Lindsey — Tim is a Professor of Asian Law at the University of Melbourne. He is also a talented illustrator and cartoonist and a co-founder of Artifishal Studios.



If you would like to discuss any project or would like us to quote on a current or future job, please contact Toby Hines on +61 3 9804 0670 or at toby@artifishal.com.au